01Spark · Product strategy
Hear it from the people who'll pay for it.
One-to-one interviews and research with your real users, so decisions are based on evidence, not guesses.
- Typical time
- 2–3 weeks
- Price
- Spark from ₹3 lakh
Who it's for
- 01Products before the first build
- 02Live products with falling retention
- 03Teams entering a new user segment
Why it matters
Ten honest conversations with real users will save you months. We recruit the right people, ask the questions that reveal real behaviour, and turn what they say into decisions.
What you get
Everything you'll hold at the end.
- 01
Research plan
Who to talk to, what to learn, and how.
- Goals, participant profile and interview guide, agreed first.
- 02
Recruitment
We find and schedule the right participants.
- Screened before they are scheduled.
- A small thank-you is usually included in the quote.
- 03
6–10 interviews
Recorded, with consent, in English, Hindi, Tamil and more.
- Run by our researchers.
- You can sit in, silently.
- 04
Insight report
Patterns, quotes and what they mean for the product.
- What users say, turned into decisions.
- 05
Personas and jobs
Who the users are and the job they hire your product for.
- The job they hire your product for, in their words.
- 06
Recommendations
What to build, change or drop.
- What to build, change or drop.
A working demo every week.
You see progress, not status reports. A link you can tap, every week.
How it runs
Clear steps. No surprises.
Typical time: 2–3 weeks. You get the exact dates in writing before we start.
- 01
Plan
Goals, participant profile, interview guide.
- 02
Recruit
Screen and schedule participants.
- 03
Interview
Sessions run by our researchers.
- 04
Synthesise
Insights, quotes and recommendations.
Our promises, on this service too
- Scope signed in writing. A one-page scope you approve before work starts.
- One accountable lead. Their name and number on day one, and they answer.
- A working demo every week. A link you can tap, every week.
- QA inside every sprint. A test report with every demo.
- Dates published up front. A timeline you can share with your board.
Price & time
from
₹3 lakh
Part of Spark, or quoted on its own.
- Typical time
- 2–3 weeks
- Next step
- Fixed quote in writing after the first call.
FAQ
Questions founders ask before they start
Something else? Ask us directly. A real person replies within one working day.
Do you pay participants?
Yes, a small thank-you is usually included in the quote.
Can we sit in on the interviews?
Yes, silently. It's one of the most useful hours you'll spend.
Do you research in Indian languages?
Yes, Hindi, Tamil and other languages on request.
Who owns the work?
You do. Every file, design and line of code is yours on payment.
Can you sign an NDA?
Yes, before the first call if you like.
How do we start?
Book a call. Within one working day you'll talk to a real person, and after the call you'll get a fixed quote in writing.
User interviews & research.
Done properly.
Tell us what you need. In one call you'll know what it takes, how long, and what it costs.
- 2–3 weeks
- typical time
- In writing
- scope and dates, before we start
- 100%
- code, files and accounts are yours